Our Story

The Hip Shop is a local fashion brand run by myself, Berinda van Wyk and my daughter, Simoné De Jager.

I’ve long had a passion for designing and making clothing to help woman feel their very best. I started off by hand-making and selling unique garments to local clients from the spare bedroom of our family home in Jeffreys Bay.

As demand grew, we formalised the collection under the BeHip Designerwear label and within a year opened several stores across the country. Simoné came on board as the face of the label and soon joined The Hip Shop as co-owner, bringing a fresh and trendy perspective to the brand.

We have since narrowed our focus to our online store, whilst keeping two flagship locations. I look after our Jeffreys Bay store and Simone heads up the operation in Durbanville. We now cater to an extensive and loyal customer base all around South Africa with the mission of helping women grow their confidence one garment at a time.


We do our custom designs, via the Be Hip Designerwear label, as well as a carefully curated collection of the trendiest garments, handpicked especially for you, via our THS Select.


Our Be Hip Designerwear label is known for its unique stone washed, garment dye aesthetic.

What exactly is Garment Dyeing?
Garment dyeing is the process of dyeing fully constructed garments, made from raw fabric (we use 100% rayon) as opposed to conventional methods of using pre-dyed fabrics. The result is a softened colour and texture, giving garments a distinctly natural appearance. You may notice slight variations in colour, particularly along seams and in areas where there is trim, or the fabric is layered - this adds depth and dimensionality to our designs.


Select is our recently launched curated collection. We closely monitor international trends and source our favourite looks for you to shop conveniently from one store.

Keep an eye out for our new “Shop the Look” feature and other exciting developments coming soon! Until then, happy shopping and please don’t hesitate to drop us a message should you need anything.

💕 Berinda & Simoné