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South African Fashion Boutique established in 2007
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Stores in JBay, Durbanville, Port Elizabeth and online
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Nationwide delivery in 1-3 business days
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Dedicated Whatsapp chat support: 072 191 6217

FAREWELL DEDRÉ

If you’ve been following the Hip Shop journey for a while, then you would definitely have come across Dedré in our content!

Dedré is a dedicated mom, a passionate teacher, an eager runner and now a beautiful model based in Jeffreys Bay - who became such an integral part of the Hip Shop team and brand over the past few years.

Dedré is upbeat, enthusiastic and even more beautiful on the inside than she is on the outside.

Sadly, she will be moving abroad soon - and so, this collection marked our final shoot together, ever.

Thank you Dedré for two years of unforgettable memories and incredible fun.

You will be sorely missed, no doubt!

The Hip Shop Team x

LET'S GET GOING CARDIGAN

COSY UP IN A LONGER-LENGTH CARDI!

The Let’s Get Going Cardigan feels like a hug in clothing form.

It’s warm and soft - and the longer-length design makes it extra comforting!It comes in 3 versatile colour ways: Black, Caramel and Grey.

You’re sure to get plenty of wear out of this one!

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SNOWFALL SERENITY COAT

A KNIT AND A COAT… COMBINED!

Coats can sometimes skew overly formal and boxy - and this can be difficult to style down for laidback scenes like a braai.


The beauty of the Snowfall Serenity Coat is that it can swing both ways.


The chunky knit combined with the zip and the neck drawstring - makes this the perfect piece to dress up a casual look or tone down a formal one.

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WHIMSICAL FRINGE MAXI DRESS

BLACK OR BEIGE?

The fringe dress has been the most popular dress design in our range over recent years.

We first launched it last year in a sleeveless, mini variation - and since then, we have brought out longer options, options with sleeves... And now a full-length option with full-length sleeves!

Ladies love this dress - as it hugs the body to show off the feminine silhouette, while the fringe effect conceals any unwanted lumps and bumps.

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OUR FEEL THE HEAT JACKET

LIKE A WEARABLE BLANKET!

Our Feel the Heat Jacket is soft, snug AND stylish!

You can now feel as though you’re cosying up on the couch all day long - and look stylish doing it too! What more can a girl want?!

It’s available in 4 different colour options: Light Grey, Dark Grey, Black and Camel.

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SEQUIN SWAY ZIP JACKET

SOMETHING SEQUIN!

If you like a bit of bling, then you can’t go wrong with our Sequin Sway Zip Jacket.

The beauty of this style is that you can wear it both in the day and at night.

The neutral colour options allow it to be easily dressed up or down.

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GOT YOUR ATTENTION DRAWSTRING PANTS + DANCING ON MY OWN DRAWSTRING PANTS

MEET YOUR FAVOURITE JEANS EVER!

These pants = the best of both worlds 🙌

They combine the comfort of your favourite drawstring joggers and the finish of a traditional denim.

Wondering what the difference is?

The Got Your Attention Pants features a subtle metallic foil finish and the Dancing on My Own Drawstring Pants features sequin inserts with a statement star.

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