SHOP NEW ARRIVALS
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South African Fashion Boutique established in 2007
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Stores in JBay, Durbanville, Port Elizabeth and online
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Nationwide delivery in 1-3 business days
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Dedicated Whatsapp chat support: 072 191 6217

A note from our Founder, Berinda:

We are so excited to share our FINAL collection for the year with you! We’ve incorporated various occasion wear pieces - to ensure you look and feel at your best this festive season.

Please note: Our Christmas order cutoff for the year is: Thursday, 17 December

The courier companies are incredibly busy over this period and deliveries during peak season will be slower than usual, so we encourage you to place your orders by 17 December to ensure your parcels make it to you in time for your Christmas festivities.

SHOP NEW ARRIVALS

Always Have Fun Fringe Dress

Our bestselling dress is now available in 5 colour options!

The Always Have Fun Fringe Dress is a favorite amongst the Hip Shop community.

We’ve repeated this style in multiple variations over the years - and it sells out quicker and quicker each time.


Ladies love how this dress celebrates the feminine silhouette, while the fringe detail conceals any soft bits that you may be conscious of!

SHOP HERE

Always Have Fun Fringe Dress + MY FOREVER FRINGE DRESS

Do you prefer with or without a sleeve?

We know that many of you do festive-themed lunches on Christmas Day - so we have made sure to add red fringe dresses to the collection this year!

And you can choose between 2 options: With a sleeve or without.

The dress without the sleeve is called the Always Have Fun Fringe Dress and it’s available in 5 colour options (see above).

The dress with the sleeve is called the My Forever Fringe Dress and comes in black and red only.

SHOP FESTIVE FRINGE DRESSES

BROWSE FESTIVE FRINGE DRESSES

BREEZY STRAPPY DRESS

For the minimalists amongst us!

The Breezy Strappy Dress features a “column dress” design - meaning it has an simplistic, straight silhouette.

The muted, beige colour in combination with the laidback linen fabric choice and the understated design - makes this perfect for those who have a more minimalistic aesthetic.

Pair yours with a dainty sandal or your favorite heel for a special event or occasion… or kick off your shoes altogether for laidback sundowners with friends.

SHOP HERE

RADIANT SPLASH TOP

A subtle sparkle!

We always find that a summer knit just elevates an outfit. It adds gorgeous textural contrast and drapes beautifully on the body - for a distinctly premium feel.

The addition of the foil here, makes the Radiant Splash Top extra special!

Style tip: Simply pair with a dark denim or some matching drawstring pants and a red lip… and you are festive event ready!

PICK YOUR COLOUR PREFERENCE

SPARK ESSENCE TOP

A more polished alternative to a regular tee!

December is typically a time for rest and restoration - where you can prioritise comfort and low-maintenance looks.

And this is where items like the Spark Essence Top come in.

They offer all of the comfort of a regular tee, while looking a bit more special and put together.

SHOP THE SPARK ESSENCE TOP

THROW OVER PONCHO

Golden glamour!

The Throw Over Poncho is a loose-knit, loose-fitting throw over style!

The combination of the feminine, flowy drape on the body and the gorgeous gold colour just oozes laidback luxury.

Maritza has layered her poncho over the Golden Hive Cami Top with our Crystal Bloom Drawstring Pants in Emerald.

SHOP THE LOOK

BROWSE CHIC SHIMMER COLLECTION

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Pure Bliss Linen Shirt

A moment for the sleeve!

If you love a classic, linen shirt - but feel like it’s time to mix things up a bit… Then our Pure Bliss Linen Shirt may be just the option for you!

It features a classic button-up design, with unexpected bell sleeves.


The combination of the bell sleeve and the vibrant colour options make this shirt a fantastic summer option.

What we love about this style is that it caters to quite a broad size curve. Simply knot the front for a slimmer fit!

SHOP PURE BLISS LINEN SHIRT

BUBBLE SLEEVE BEAUTY

The bell sleeve… Continued!

A dramatic sleeve is not only very stylish, but it can also help to balance out your frame!

If you’ve got broader hips or narrower shoulders, you might find this design particularly appealing, as the sleeves add volume to the upper body, creating more balanced proportions.

Available in 3 colour options: Red, White and Beige

SHOP THE COLLECTION

BROWSE STATEMENT SLEEVE TOPS