New Arrivals

Casual Daily Styles

Back To Basics

Everyday Basics

New Arrivals

Casual Daily Styles


Handbags, hats, earrings, beach baskets and more

Fast & reliable courier

End-to-end encryption

Quick & easy returns process

Shop New Arrivals

About Us

The Hip Shop is a local fashion brand run by myself, Berinda van Wyk and my daughter, Simoné De Jager.

I started off by hand-making and selling unique garments to local clients from the spare bedroom of our family home in Jeffreys Bay.

Simoné came on board soon after as the face of the label, bringing a fresh and trendy perspective to the brand.

We have two flagship locations - I look after our Jeffreys Bay store and Simone heads up the operation in Durbanville.

We cater to an extensive and loyal customer base all around South Africa with the mission of helping women grow their confidence one garment at a time.

Read More

Shop by Collection

What others had to say