NEW STORE + BIG NEW ACCESSORIES COLLECTION
2 UPDATES YOU DON'T WANT TO MISS
We are so excited to share two very exciting THS updates with you:
1. We’ve moved our JBay Outlet Store to the shopping hub of the town - JBay Surf Village! If you’re familiar with the area, you’ll find us right next to Artistic Touch Nail Salon. Our Outlet Store is now closer to our flagship store, but the two stores offer slightly different experiences.
2. We’ve launched an exciting new accessories collection, featuring the most beautiful bags and jewellery at very competitive prices. The perfect finishing touch can go such a long way in pulling an outfit together, so we’re really excited to be able to offer you even more ways to complete your look!
THE MEDITERRANEAN OLIVE EDIT
A FRESH PALETTE FOR SUMMER!
The year is coming to a shrieking end (we can’t believe it), and we are slowly starting to dream about warm days by the sea.
Inspired by the colours of the Mediterranean, this edit brings together shades of sage and olive with crisp whites and classic denim blues. The result is a fresh, easy palette that brings a welcome sense of cool to hot summer days.
Whether you’re heading away for the holidays or staying closer to home, this capsule offers effortless dressing for long lunches, festive gatherings and everything in between.
LACE & GRACE SHIRT + SKYLINE JEANS
A MASTERCLASS IN SIMPLICITY!
Sometimes “jeans and a shirt” just works - it’s a foolproof formula for busy mornings. Especially when you pair a beautifully detailed shirt like the Lace & Grace Shirt with a timeless, well-fitting pair of jeans like our new Skyline Jeans in Blue.
It’s such an easy outfit, yet still feels incredibly stylish. Perfect for the morning school run, a coffee catch-up with a friend, errands or appointments, and even as a regular in your workwear rotation. The options really are endless!
After proving incredibly popular in previous collections, we’ve expanded our denim offering to include a variety of cuts to suit different body shapes and style preferences.
SKYLINE JEANS JEAN VS WEEKEND ROLL UP JEAN
WHICH JEANS GET YOUR PICK?
SKYLINE JEANS
Looking for an easy everyday denim? The Skyline Jean features a classic straight-leg silhouette in a lightweight denim that’s ideal for warmer days. Comfortable and relaxed without feeling overly loose or unstructured, they’re an easy summer staple that works with everything from crisp shirts to casual tees.
WEEKEND ROLL-UP JEANS
Prefer something a little more relaxed? The Weekend Roll-up Jeans have a soft, wide-leg fit with statement turn-up cuffs. Finished with a white rope and bead belt, they have an easy, laid-back feel that’s perfect for warmer days.
THE COCOA CLASSIC EDIT
SHADES OF CHOCOLATE ARE HERE TO STAY!
Varying shades of chocolate brown have been a dominant trend on the fashion scene over the past year - and they aren’t going anywhere just yet.
We’ve combined rich browns with crisp whites and on-trend sporty accents to create a collection that feels feminine, classic and tasteful, while still feeling current and cool.
JUST DO IT JACKET + WEEKEND IN CAPRI PANTS
COMFORT HAS NEVER LOOKED SO COOL
If you have a holiday coming up that involves spending an extended amount of time sitting in a car or on a plane, and you want to feel comfortable while still looking put together, this is the look for you!
The chocolate pants and white jacket, with their inverse matching stripes, give the outfit a coordinated and considered feel, while the sporty styling dials up the cool factor.
It’s also a great option for morning school drop-offs, relaxed weekend mornings or last-minute errands and appointments, whether you’re heading for a blow-dry or a quick nail spruce-up.
THE MODERN CLASSIC EDIT
BLACK AND WHITE ARE FOREVER
Colour trends come and go, but black and white are forever!
The Modern Classic Edit is a celebration of this timeless colour pairing, bringing together a range of beautiful pieces that can be mixed and matched this season and beyond.
Silky fabrics, delicate lace, breathable linen and more bring texture and interest to the collection.
With plenty of styling options, the capsule takes you from everyday wear to slightly dressier occasions like year-end functions, dinner dates and evening events.
LOST IN ROME TOP
BACK BY POPULAR DEMAND
The Lost in Rome Top has been part of the Hip Shop collection for years - and it remains a firm favourite within our community!
There’s something so romantic about the off-the-shoulder neckline, while the intricate lace around the neckline and cuffs gives it that lovely boho feel. Turn around and there’s even more to appreciate, with a statement lace panel across the back.
The rich blue looks especially striking paired with crisp white, as styled here. Wear it casually with jeans during the day, or dress it up for dinner on a warm summer evening.
THE ROSE HAZE EDIT
SO SOFT AND FEMININE
We love a dusty pink and taupe combination - it feels so soft and feminine. And sometimes, just the colour palette itself makes a statement.
We’ve curated a limited capsule within this colour palette, featuring the most beautiful details: anglaise, puff sleeves, loose and flowy silhouettes, delicate embroidery, fine mesh knit layers and more!
These are the kind of pieces you can easily add to your everyday rotation and know you’ll feel both comfortable and confident in.
VANILLA SKY JEANS + ON MY WAY ANGLAISE SHIRT
"I WORE THIS ON MY BIRTHDAY"
The Hip Shop is all about truly wearable fashion that empowers you to live a full life, stylishly - and this outfit is such a good example of that.
It's a comfortable button up shirt and pants combination with details that just take the outfit to the next level.
Notice the beautiful balloon sleeves with the anglaise detail that's not only super striking, but breathable too - making it perfect for the in-between weather days!
THE FLORENCE WING TOTE
PRACTICAL MEETS POLISHED
In case you missed it: We’ve expanded our accessories collection - and the Florence Wing Tote is without a doubt one of the highlights of the range.
It’s a faux leather bag with a beautiful structured shape and two different handle lengths, giving you the option to carry it by hand or comfortably over your shoulder.
It also comes with a matching mini pouch, perfect for keeping smaller essentials like your cards, cash or lipstick close at hand.
Available in three versatile colour options, it’s a practical everyday bag that will instantly make any outfit feel more put together.
THE MILA MINI BAG
"THIS 3-IN-1 BAG IS PERFECT FOR TRAVEL AND HOLIDAYS"
Wow - have you ever met a niftier little bag in your life?
The Mila Mini Bag is lightweight, water-resistant and can be worn three different ways: carried by hand, over your shoulder or as a crossbody. Simply adjust the strap depending on where you’re going and what you’re doing!
Its compact size makes it perfect for travel and holidays when you only want to carry the essentials, while the zip and magnetic snap closure help keep everything safely tucked away.
And with four colour options to choose from, there’s one to suit every wardrobe.
Practical, versatile and so easy to wear - we think this little bag is going to be a firm favourite!
