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South African Fashion Boutique established in 2007
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Stores in JBay, Durbanville, Port Elizabeth and online
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Nationwide delivery in 1-3 business days
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Dedicated Whatsapp chat support: 072 191 6217
SHOP NEW ARRIVALS

TIMELESS LINEN DRESS

The first of our dresses for the season

Dresses are always so popular in our collection!

Linen dresses in particular have been a big hit in recent years - so we have made sure to incorporate a good few options for you this season.

First up is the Timeless Linen Dress - a simplistic a-line dress with a wide boat neck design.

Pair this dress with sandals for a more put-together look or some sneakers for a laidback alternative!

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Sunshine Sparkle Top

Perfect for warm, sunny days!

T-shirts are a summer staple - they’re versatile and comfy and can be dressed up or down.

Traditional t-shirts, however can be quite boxy and unflattering. That’s why we’ve brought you a t-shirt with some signature Hip Shop flair!

It features a v-neckline for a feminine touch, a dropped shoulder for a premium, designer feel and a prominent flower feature for some eye-catching detail.

Available in Taupe and Olive

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Time to Blossom Drawstring Pants + Easy Loving Linen Cami + Captivating Couture Jacket

Blooming gorgeous!

Breathe some life into your spring outfits with these statement, floral pants.

They feature a selection of earthy tones, making them incredibly easy to mix and match… And they’re more comfortable than you can imagine!


Maritza has paired hers with the Easy Loving Cami and the Captivating Couture Jacket.


We have very limited stock available in this style and we have a feeling they're going to be very popular - so please don't wait to place your order.

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Customer Feature

@suzettevandermer looking stylish in a Hip Shop Set

We feel so privileged to have the beautiful Suzette wear our brand. Suzette was our 1990 Miss SA.

She now stays in Paarl and she opted to wear a linen Hip Shop set to usher in spring!

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NEW IN • FASHIONABLE + FUNCTIONAL SLING BAGS

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Somewhere In Between Knit + DOING THIS RIGHT

Keep the evening chill at bay with this warmer outfit combo!

The Somewhere in Between Knit features vertical ribbing with metallic thread - which adds a delicate shimmer to this style.

Wide-legged pants are having a major moment and the Doing Things Right Pants ticks that box perfectly.

Notice the bow at the waist - it’s a distinctly feminine touch that can add a point of interest to your outfit.

We can almost guarantee these pants will become one of your go-to’s for the season!

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GOOD TIMES FOIL KNIT + ALL I NEED DRAWSTRING PANTS

Understated Shimmer

Regular clothing categories can be quite stifling.

You either shop from the casual wear section and end up in a tracksuit… You shop from the corporate wear section and end up with a pencil skirt or you invest in a special events piece - which is glamorous enough to wear to a wedding!

But what about a regular, in-between day?

This is where the Hip Shop comes in! We specialise in laidback, luxurious garments that bring the gap between loungewear and occasion wear - to help you feel like the very best version of yourself.

The Good Times Foil Knit is available in Sage and White

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LINEN HARMONY JACKET + ROYAL RADIANCE PANTS

Mix & Match Sets

The Linen Harmony Jacket and the Royal Radiance Linen Pants are separate pieces that pair beautifully as a set.

We love both items - as they offer endless versatility!

The jacket can be worn closed as a shirt or open as a jacket and the pants can be mixed and matched with various other shirts in this collection.

Both items are also very on-trend. The utilitarian feel of the jacket and the wide leg pants are very prominent on the global fashion scene this season.

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LOOK AT THOSE ANGLAISE INSERTS! 😍

SOFT WHISPERS SCARF + FASHION CITY LINEN TOP + FEELS LIKE FREEDOM LINEN JACKET + ROYAL RADIANCE PANTS

Shades of Green

The Linen Harmony Jacket and the Royal Radiance Linen Pants are separate pieces that pair beautifully as a set.

We love both items - as they offer endless versatility!

The jacket can be worn closed as a shirt or open as a jacket and the pants can be mixed and matched with various other shirts in this collection.

Both items are also very on-trend. The utilitarian feel of the jacket and the wide leg pants are very prominent on the global fashion scene this season.

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TIMELESS TREASURE PANTS + STARSTRUCK DRAWSTRING PANTS + SECRET GARDEN DRAWSTRING PANTS

Statement Pants

Mix up your pants rotation with our selection of statement drawstring pants!

Not only are they super, super comfy - but they are sure to add a funky accent to your outfits too.

Love the idea, but not quite there yet? No worries! We've restocked the most popular plain options too 🤍

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NEW IN • SUMMER SCARVES

LINEN FRENCH KISS SHIRT

Our Bestseller - Now Available in Linen!

The French Kiss Shirt is one of our first styles that we ever released at the Hip Shop - and it has been a hit ever since!

It features a classic design with a buttoned v-neck and adjustable 3/4 sleeves. The comfort and practicality of this shirt is unmatched. So much so that ladies often end up buying it in various (or all) available colour options.

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THE NEW LOOK SHIRT

Black or White?

You can never go wrong with a white or black shirt. They are such reliable staples in your wardrobe. 


They always fit, they always look good - and now even more so with the touch of bling on this bodice!

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CUSTOMER FEATURE: @CORINNE_DURRHEIM_CORNELISSEN

Corinne travels Portugal wearing the Hip Shop 🇵🇹

Cobblestone streets, expressive art, cafes spilling onto the sidewalk...


Corinne enjoyed a European vacay recently - and we felt so lucky to see her wear some Hip Shop garments on her trip.


The relaxed, yet still very sophisticated, styles that she opted for matched the scene perfectly.


Corinne Durrheim Cornelissen is a local and international model and make up artist. You may recognise her as the runner up in the 1993 Miss SA Pageant.

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