SHOP NEW ARRIVALS
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South African Fashion Boutique established in 2007
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Stores in JBay, Durbanville, Port Elizabeth and online
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Nationwide delivery in 1-3 business days
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Dedicated Whatsapp chat support: 072 191 6217

Look your best, feel your best!

Hi ladies and a happy 2025 🤍

We know that a new year often comes with a wardrobe refresh - and we’ve aimed to make this as easy as possible for you, by creating easy-to-navigate collections that cater to different tastes and preferences.

We feel so lucky to enter another year doing what we love, which is serving you in fashion - and we are dedicated to providing more value than ever before, to ensure that 2025 will be your most confident and stylish year yet!

Be sure to stay tuned!

Berinda and Simone x
Mother and Daughter Co-Owners of the Hip Shop

Shop Collections

Glitz and Glam

Awesome Animal

I Love Linen

Dress Obsessed

Tee-riffic

Button Up ’n Go

Beautiful Blouses

Leisurewear

Glitz and Glam

There are few things that can lift your look like a bit of bling!

It has the unique ability to pull together and polish just about any outfit - and we love the versatility that it offers.

You can dress down a glitzy garment with a pair of white sneakers for daytime wear and transition seamlessly to any after hours commitments - like dinner or a date night… Simply swap your sneakers for a dressier sandal and touch up your lippie - and you’re good to go!

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Awesome Animal

Animal print is another Hip Shop favourite! It feels fresh, makes a statement and never goes out of style.

It’s also surprisingly easy to wear and pair! It matches with just about any garment in your wardrobe and can be dressed up or down with ease:

Add a pop of colour for casual, everyday wear and some sparkle for a considered, nighttime look.

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I Love Linen

The Hip Shop is known and loved for our Italian linen range!

We are forever fans of linen - as it is just so effortlessly elegant.

It’s also a great choice for summer, as it’s lightweight and breathable and perfectly suited to the summertime, seaside aesthetic.

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Dress Obsessed

One thing that we love most about summer is DRESSES - in all of their wonderful shapes and forms: Short dresses, long dresses, with sleeves and without…

Why? Because they’re a ready-to-wear, all-in-one outfit!

No thinking necessary, simply slip on and go!

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Tee-riffic

T-shirts don’t have to be boxy and boring!

In fact, if you can find a feminine, tasteful tee - it can be one of the most wonderful additions to your summer wardrobe.

Why? Because they offer undeniable comfort… And in this case - style too!

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Button Up and Go

There is something so classic and comforting about a button-up shirt.

They typically have a looser, more relaxed fit - meaning they always fit and are a go-to garment in your wardrobe, year-round.

We love the creative twists amongst this selection: it feels fun, fresh… And all-round fabulous!

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Leisurewear

Our leisurewear collection is perfect for the in-between moments - where you want to prioritise comfort, but still look put together.

Think: Long flights, roadtrips, errand runs, school drop-offs, spa appointments, coffee catch ups… And more!

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Beautiful Blouses

Not a fan of dresses? Then blouses are a great option for the special events and occasions on your events calendar.

They're feminine and flattering, all while offering plenty of coverage and comfort.

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Matching Sets

Matching sets are trending!

We've sourced these monochrome linen sets from Italy for you and we're obsessed.

Why? Because they offer infinite wearability. You can wear the pieces together or apart - and they look so fantastic, so effortlessly!

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