INCASE YOU MISSED IT

WE NOW HAVE A STORE IN PORT ELIZABETH

If you’ve been a Hip Shop loyalist over the years, then you might remember our store in the Walmer Park Shopping Centre?

We have opened another little spot in the This is Us Collab Space at 276 Main Road, Walmer - which is just across the road from the very popular Banneton Bakery, between 13th and 14th Avenue.

Elaine, who has been working with us for decades by this point, mans the store.


She is not only very lovely and kind (we call her Lovely Lainey) but she also has a phenomenal eye and is endlessly passionate about fashion. So she will be very excited to assist, should you need any help putting together outfits or picking key pieces for your wardrobe.

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ANNABELLE’S LOOK OF THE DAY

KEEP ON BLOOMING KNIT + MY MISTAKE DRAWSTRING PANTS

We love the sequin flowers on the Keep on Blooming Knit 🌸

It’s a chic reinterpretation of the popular 60’s motif - and it pairs so well the Make My Mistake Drawstring Pants in Bronze.

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AVAILABLE IN 2 COLOUR OPTIONS

CLOUDY DREAMS TOP

A button up shirt is such a trusty addition to your wardrobe! It always fits perfectly and feels great.


The Cloudy Dreams Shirt is particularly awesome - as it’s something different! It features a creative print, adjustable 3/4 sleeves, a drawstring around the hip and sequin pockets.

It’s available in Cherry and Black.

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AVAILABLE IN 5 COLOUR OPTIONS

SWEETHEART STITCH KNIT

The Sweetheart Stitch Knit embodies everything the Hip Shop!

It’s a comfort-first garment - all while being incredibly feminine and stylish… With a bit of bling, of course!

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AVAILABLE IN 4 COLOUR OPTIONS

MY MISTAKE DRAWSTRING PANTS

Give your jeans a break and try a pair of our popular My Mistake Drawstring Pants🔥

They are eye-catching, comfortable and easy to slip on and off.

They have a slight sheen to them, which adds a nice textural contrast to your outfits.

They’re available in 4 colours and we have 2 size options to choose from!

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VERY LIMITED STOCK

FIRST LOVE DENIM SHIRT

Self love in fashion form💙

The First Love Denim Shirt is a casual, everyday addition to your wardrobe. It features a metallic inscrption on the bodice, which reads: "I hope you know you're capable and brave and significant - even when it feels like you're not!"

How special to be reminded of this every time you look in the mirror?

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AVAILABLE IN 2 COLOUR OPTIONS

SEEING STARS KNIT

The perfect blend of comfort and style to elevate your wardrobe! Crafted with the utmost care from premium, lightweight knit fabric, this knit promises a luxurious feel against your skin. 

Embrace celestial charm with the exquisite star detailing, delicately woven into the fabric. Each star adds a touch of whimsy and elegance, creating a captivating visual appeal that sets this knit apart.

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