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South African Fashion Boutique established in 2007
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Stores in JBay, Durbanville, Port Elizabeth and online
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Nationwide delivery in 1-3 business days
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Dedicated Whatsapp chat support: 072 191 6217

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PERFECTLY PEACH

Pastel peach embodies the essence of warmth and renewal, lending a fresh, sunlit glow to any look. Its soft, uplifting hue is both calming and sophisticated. Embrace pastel peach for a refined touch of colour that feels effortlessly chic and seasonally inspired.

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CANDY FLOSS PINK

Pastel pink brings a gentle elegance that feels both timeless and fresh, perfect for spring. Soft and versatile, it flatters just about every skin tone while adding a touch of warmth and femininity to any outfit. Embrace pastel pink for a look that’s effortlessly graceful and beautifully understated, ideal for sunny days!

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SKY BLUE

Pastel blue offers a serene and airy charm, capturing the calm of clear spring skies. This soft shade is both graceful and refreshing, adding a touch of elegance to any outfit. Embrace pastel blue for a look that’s as soothing as it is timeless, perfect for welcoming the new season with understated style.

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GORGEOUS IN GREEN

Pastel green brings a breath of fresh air. This soft, refreshing hue adds a subtle vibrancy, perfect for creating a natural and elegant look. Embrace pastel green for a sense of calm sophistication that pairs beautifully with the season’s softer tones.

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CUSTOMER FEATURE: SUZETTE VAN DER MERWE

Featured here is the former Miss South Africa, Suzette van der Merwe, enjoying some downtime in a Hip Shop linen set.

She is wearing the Effortless Linen Pants in Beige + Linen Essence Hoodie in White

As you know, we are obsessed with linen!

It's cool, comfy. timeless and sophisticated... (The list could go on and on!)

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CUSTOMER FEATURE: ELMIE DE JAGER

We are so happy with your feedback on our NEW Simply Simi Collection - it has been so, so well-received!

Pictured here is longtime friend of the brand, Elmie De Jäger.

She is enjoying a refreshing g&t at a Saturday braai - wearing the Magic Mix Top and the Classic Comfort Pants.

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