SHOP NEW ARRIVALS
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South African Fashion Boutique established in 2007
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Stores in JBay, Durbanville, Port Elizabeth and online
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Nationwide delivery in 1-3 business days
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Dedicated Whatsapp chat support: 072 191 6217

Introducing Simply Simi, our NEW Lifestyle Range

If you’ve been following the Hip Shop brand over the years, then you will know that Simoné’s involvement in the business has evolved in each of the different phases and stages of her life.

She started out as our model in her teenage years, evolved into a store manager fresh out of varsity, became a co-owner with time and she has now made her official debut as a buyer, alongside her mother and founder of the Hip Shop, Berinda.

This is a very exciting moment in the Hip Shop’s trajectory - as it means that Simonè will now have her very own collection where she gets to share and showcase her unique taste and style.

Simoné is a young mom and at this stage of her life she needs a versatile wardrobe that allows her to get ready without fuss, run around after her toddlers and transition to a meeting and after work drinks, with ease!

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Breezy Strappy Linen Dress + Timeless Linen Dress

Maxi Dresses - Dress them up or down!

You may have noticed that Simoné’s NEW Simply Social Collection features some short, laidback t-shirt style dresses?

If your prefer a longer dress OR if you maybe need a dress that offers a bit more versatility (thet can be dressed up or down) then we have some gorgeous options for you!

Featured here are 2 charcoal options: Breezy Strappy Linen Dress + Timeless Linen Dress

Wearing a dark colour from head to toe is incredibly flattering and it can help you appear taller and slimmer.

Why? Because it creates an uninterrupted silhouette which lengthens the body and dark colours are known to recede, helping your frame appear more petite.

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Introducing

Beachy blues for a seaside summer!

Summer is slowly but surely rearing its head - and we couldn’t be more excited.

Beach holidays are on the horizon and we’ve put together a collection to match.

It features crisp blues and whites and the garments are feminine and and flowy, without compromising on comfort and practicality…

This capsule collection is perfect for your December break (and beyond)!

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Twilight Sparkle TOP + FLOWER POWER DRAWSTRING PANTS

Wear them together or apart!

We love a matching set - not only are they trending big time, but they also make getting dress unimaginably easy and they just look so considered and put together.

This set features a laidback fit and look, with metallic accents which adds a touch of luxury.

We have this featured sets in 2 colours: Grey and Camel

Which one will you pick?

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Introducing

Pretty in Peach

As always, we are celebrating Pantone’s colour of the year in our range!

This year’s colour is Peach Fuzz 🍑

Peach Fuzz combines the gentle tones of peach and beige, reflecting a trend towards softer, soothing palettes that inspire relaxation and positivity.

Add Peach Fuzz to your wardrobe!

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Over The Edge Linen Jacket + Linen Button Shirt

A Pop of Coral

We don’t know about you, but as soon as warmer weather sets in, our nail colours get lighter and our lip colours get brighter… And one of our all-time favourite summer shades is coral!

It feels lively and joyful - to match the energy of the season.

Add some coral to your wardrobe with our NEW Pop of Coral capsule collection.

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got your attention knit

Restock Alert!

The Got Your Attention Knit was one of our bestsellers in our previous drop.

It’s a shortsleeved knit with a loose stitch - which lends texture and coverage to your summer wardrobe, without too much additional heat.

We’ve sourced some additional stock for you in 2 gorgeous, versatile colours: Beige and Grey

Get yours before it sells out (again)!

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BROWSE NEW PANTS

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Customer Feature: Elmie De Jager

We are so happy with your feedback on our NEW Simply Simi Collection - it has been so, so well-received!

Pictured here is longtime friend of the brand, Elmie De Jäger.

She is enjoying a refreshing g&t at a Saturday braai - wearing the Magic Mix Top and the Classic Comfort Pants.

RECREATE HER LOOK

NEW IN • SUMMER SCARVES

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