Skip to content

The Hip ShopThe Hip Shop

Cart

Your cart is empty

Live beautifully with The Hip Shop

  • Intergenerational women's fashion
  • Run by a mom-and-daughter duo
  • Hand-selected from around the world
  • Styled into ready-to-wear looks
SHOP NOW
Secure Payment Gateways
Nationwide Delivery in 
1-3 Business Days
Hassle-Free Exchanges
Dedicated Whatsapp Support: 
072 191 6217

New Summer Drop

50+ New Styles

The end of the year is fast approaching, and with it comes a calendar full of festivities, family gatherings and special occasions! We want you to look and feel your very best throughout the season, showing up as your fullest, most confident self.

But we know that getting your wardrobe organised on top of everything else you have going on can feel overwhelming. So, we’ve set out to make things a little easier with an extensive, thoughtfully considered collection featuring everything you might need.

Think lightweight linen dresses that can be dressed up or down, comfy tees for relaxed days at home, beautiful blouses for special occasions and so much more. As always, we’ve curated the collection into distinct colour palettes and ready-to-wear looks, making shopping, styling and getting dressed as effortless as possible!
Shop Our LooksRead Our Story

Shop our Looks

We curate our collections into ready-to-wear looks - making shopping, styling and getting dressed as effortless and enjoyable for you as possible!

Shop the look

Coastal Calm Shirt | Pink
Coastal Calm Shirt | Pink Sale priceR 780.00
Summer Sky Cami | Pink
Summer Sky Cami | Pink Sale priceR 540.00
The Summer Ease Pants | Cocoa
The Summer Ease Pants | Cocoa Sale priceR 580.00
LOADING
The Florence Wing Tote | Taupe
The Florence Wing Tote | Taupe Sale priceR 950.00

Shop the look

Sassy Silhouette Shirt | Camel with Brown
P.S I Love You Belted Pants | Black
The Coco Crossbody Wrist Bag | Elephant Grey

Shop the look

Jean Jacket | Light Blue
Jean Jacket | Light Blue Sale priceR 850.00
LOADING
Beauty Is An Attitude Top | White
Slimming Barrel Jean | Camel
Slimming Barrel Jean | Camel Sale priceR 860.00
LOADING
The Capri Raffia Tote
The Capri Raffia Tote Sale priceR 620.00

Shop the look

More Than Words Polka Linen Shirt | White
LOADING
Senorita Drawstring Pants | White
Senorita Drawstring Pants | White Sale priceR 1,195.00
Jean Jacket | Dark Blue
Jean Jacket | Dark Blue Sale priceR 850.00
LOADING
The Coco Crossbody Wrist Bag | Elephant Grey

Shop the look

Weekend In Tuscany Hoodie | Blue
Portofino Lace Cami | Blue
Portofino Lace Cami | Blue Sale priceR 520.00
Senorita Drawstring Pants | White
Senorita Drawstring Pants | White Sale priceR 1,195.00

Shop the look

Lost In Rome | Blue
Lost In Rome | Blue Sale priceR 880.00
LOADING
P.S I Love You Belted Pants | White
The Florence Wing Tote | Taupe
The Florence Wing Tote | Taupe Sale priceR 950.00

Shop the look

Sweet Caroline Linen Shirt | Taupe
Slimming Barrel Jean | White
Slimming Barrel Jean | White Sale priceR 860.00
LOADING
The Florence Wing Tote | Taupe
The Florence Wing Tote | Taupe Sale priceR 950.00

Shop the look

Petals In Ink | Blue
Petals In Ink | Blue Sale priceR 820.00
Senorita Drawstring Pants | White
Senorita Drawstring Pants | White Sale priceR 1,195.00
The Milano Crossbody Bag | Khaki
The Milano Crossbody Bag | Khaki Sale priceR 1,050.00

Shop the look

Summer of ’69 Shirt  | Olive
Summer of ’69 Shirt | Olive Sale priceR 880.00
LOADING
Blue Horizon Jean
Blue Horizon Jean Sale priceR 1,080.00
LOADING
The Milano Crossbody Bag | Frosted Brown

Shop the look

Sea Breeze Linen Dress | Rich Choc
Sea Breeze Linen Dress | Rich Choc Sale priceR 1,250.00
Coastal Calm Shirt | Pink
Coastal Calm Shirt | Pink Sale priceR 780.00
Rhinestone Crossbody Sling | Gold

Shop the look

The Riviera Shirt | Taupe
The Riviera Shirt | Taupe Sale priceR 960.00
Blue Horizon Jean
Blue Horizon Jean Sale priceR 1,080.00
LOADING
The Milano Crossbody Bag | Black
The Milano Crossbody Bag | Black Sale priceR 1,050.00

Shop the look

Jasmine Breeze Linen Shirt | Pink
LOADING
Slimming Barrel Jean | White
Slimming Barrel Jean | White Sale priceR 860.00
LOADING
The Capri Raffia Tote
The Capri Raffia Tote Sale priceR 620.00
Coastal Calm Shirt | Pink
Coastal Calm Shirt | Pink Sale priceR 780.00
Summer Sky Cami | Pink
Summer Sky Cami | Pink Sale priceR 540.00
The Summer Ease Pants | Cocoa
The Summer Ease Pants | Cocoa Sale priceR 580.00
LOADING
The Florence Wing Tote | Taupe
The Florence Wing Tote | Taupe Sale priceR 950.00
Sassy Silhouette Shirt | Camel with Brown
P.S I Love You Belted Pants | Black
The Coco Crossbody Wrist Bag | Elephant Grey
Jean Jacket | Light Blue
Jean Jacket | Light Blue Sale priceR 850.00
LOADING
Beauty Is An Attitude Top | White
Slimming Barrel Jean | Camel
Slimming Barrel Jean | Camel Sale priceR 860.00
LOADING
The Capri Raffia Tote
The Capri Raffia Tote Sale priceR 620.00
More Than Words Polka Linen Shirt | White
LOADING
Senorita Drawstring Pants | White
Senorita Drawstring Pants | White Sale priceR 1,195.00
Jean Jacket | Dark Blue
Jean Jacket | Dark Blue Sale priceR 850.00
LOADING
The Coco Crossbody Wrist Bag | Elephant Grey
Weekend In Tuscany Hoodie | Blue
Portofino Lace Cami | Blue
Portofino Lace Cami | Blue Sale priceR 520.00
Senorita Drawstring Pants | White
Senorita Drawstring Pants | White Sale priceR 1,195.00
Lost In Rome | Blue
Lost In Rome | Blue Sale priceR 880.00
LOADING
P.S I Love You Belted Pants | White
The Florence Wing Tote | Taupe
The Florence Wing Tote | Taupe Sale priceR 950.00
Sweet Caroline Linen Shirt | Taupe
Slimming Barrel Jean | White
Slimming Barrel Jean | White Sale priceR 860.00
LOADING
The Florence Wing Tote | Taupe
The Florence Wing Tote | Taupe Sale priceR 950.00
Petals In Ink | Blue
Petals In Ink | Blue Sale priceR 820.00
Senorita Drawstring Pants | White
Senorita Drawstring Pants | White Sale priceR 1,195.00
The Milano Crossbody Bag | Khaki
The Milano Crossbody Bag | Khaki Sale priceR 1,050.00
Summer of ’69 Shirt  | Olive
Summer of ’69 Shirt | Olive Sale priceR 880.00
LOADING
Blue Horizon Jean
Blue Horizon Jean Sale priceR 1,080.00
LOADING
The Milano Crossbody Bag | Frosted Brown
Sea Breeze Linen Dress | Rich Choc
Sea Breeze Linen Dress | Rich Choc Sale priceR 1,250.00
Coastal Calm Shirt | Pink
Coastal Calm Shirt | Pink Sale priceR 780.00
Rhinestone Crossbody Sling | Gold
The Riviera Shirt | Taupe
The Riviera Shirt | Taupe Sale priceR 960.00
Blue Horizon Jean
Blue Horizon Jean Sale priceR 1,080.00
LOADING
The Milano Crossbody Bag | Black
The Milano Crossbody Bag | Black Sale priceR 1,050.00
Jasmine Breeze Linen Shirt | Pink
LOADING
Slimming Barrel Jean | White
Slimming Barrel Jean | White Sale priceR 860.00
LOADING
The Capri Raffia Tote
The Capri Raffia Tote Sale priceR 620.00

Shop by Colour Palette

01.

The Caramel Chic Edit

The Caramel Chic Edit is exactly what it says it is! The caramel tones add warmth and character to your look, while the black brings a touch of sophistication and formality, making this colour palette particularly versatile and easy to dress up or down.
SHOP NOW

02.

The Cloud Nine Edit

The Cloud Nine Edit is defined by soft pastel blues and warm shades of beige. Reminiscent of clear skies and carefree summer days by the coast, it’s the perfect colour combo for summer!
SHOP NOW

03.

The Rosewood Edit

The Rosewood Edit is soft and feminine, reminiscent of a beautiful rose garden. It features shades of blush pink with on-trend chocolate brown accents. This colour capsule is perfect for lunch dates and elevated everyday wear.
SHOP NOW

04.

The Navy Affair Edit

The Navy Affair Edit is classic and timeless, featuring deep navy tones paired with crisp whites and soft shades of beige. With its nautical influences and on-trend polka dot accents, it brings a touch of seaside sophistication to your summer wardrobe.
SHOP NOW

05.

The Chocolate & Denim Edit

The Chocolate & Denim Edit is casual yet considered! It takes a wardrobe staple in the form of denim and livens it up with bold polka dot shirts and relaxed linens. Perfect for casual get-togethers and braais over the festive season!

06.

The Denim & Dune Edit

The Denim & Dune Edit features the most beautiful combination of blues and sandy neutrals. The light-wash denim adds a relaxed feel, while the details of the sand and beige pieces bring interest to your look. Notice the lace trim and delicate embroidery. Just beautiful!
SHOP NOW

 Intergenerational Women’s Fashion 

Since 2007

Our Happy Customers