Introducing Simply Simi, our NEW Lifestyle Range
If you’ve been following the Hip Shop brand over the years, then you will know that Simoné’s involvement in the business has evolved in each of the different phases and stages of her life.
She started out as our model in her teenage years, evolved into a store manager fresh out of varsity, became a co-owner with time and she has now made her official debut as a buyer, alongside her mother and founder of the Hip Shop, Berinda.
This is a very exciting moment in the Hip Shop’s trajectory - as it means that Simonè will now have her very own collection where she gets to share and showcase her unique taste and style.
Simoné is a young mom and at this stage of her life she needs a versatile wardrobe that allows her to get ready without fuss, run around after her toddlers and transition to a meeting and after work drinks, with ease!
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Magic Mix Top | Brown
Regular price R 850.00Regular priceUnit price per -
Magic Mix Top | Beige
Regular price R 850.00Regular priceUnit price per -
Magic Mix Top | Black
Regular price R 850.00Regular priceUnit price per -
Magic Mix Top | Milk
Regular price R 850.00Regular priceUnit price per -
My Go To Basic | Black
Regular price R 810.00Regular priceUnit price per -
My Go To Basic | Brown
Regular price R 810.00Regular priceUnit price per -
My Go To Basic | Beige
Regular price R 810.00Regular priceUnit price per -
Classic Comfort Pants | Black
Regular price R 850.00Regular priceUnit price per
Maxi Dresses - Dress them up or down!
You may have noticed that Simoné’s NEW Simply Social Collection features some short, laidback t-shirt style dresses?
If your prefer a longer dress OR if you maybe need a dress that offers a bit more versatility (thet can be dressed up or down) then we have some gorgeous options for you!
Featured here are 2 charcoal options: Breezy Strappy Linen Dress + Timeless Linen Dress
Wearing a dark colour from head to toe is incredibly flattering and it can help you appear taller and slimmer.
Why? Because it creates an uninterrupted silhouette which lengthens the body and dark colours are known to recede, helping your frame appear more petite.
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Simi’s Slip Dress | Black
Regular price R 950.00Regular priceUnit price per -
Simi’s Slip Dress | Beige
Regular price R 950.00Regular priceUnit price per -
Timeless Linen Dress | Dark Grey
Regular price R 1,050.00Regular priceUnit price per -
Breezy Strappy Linen Dress | Charcoal
Regular price R 1,150.00Regular priceUnit price per -
Timeless Linen Dress | Straw
Regular price R 1,050.00Regular priceUnit price per -
Timeless Linen Dress | Charcoal
Regular price R 1,050.00Regular priceUnit price per -
Timeless Linen Dress | Black
Regular price R 1,050.00Regular priceUnit price per -
Timeless Linen Dress | Peach
Regular price R 1,050.00Regular priceUnit price per
Beachy blues for a seaside summer!
Summer is slowly but surely rearing its head - and we couldn’t be more excited.
Beach holidays are on the horizon and we’ve put together a collection to match.
It features crisp blues and whites and the garments are feminine and and flowy, without compromising on comfort and practicality…
This capsule collection is perfect for your December break (and beyond)!
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Bubble Sleeve Beauty | White
Regular price R 850.00Regular priceUnit price per -
Bubble Sleeve Beauty | Navy
Regular price R 850.00Regular priceUnit price per -
Whimsical Flower Drawstring Pants | White
Regular price R 1,195.00Regular priceUnit price per -
Life On The Go Knit | White
Regular price R 850.00Regular priceUnit price per -
Italian Senorita Pants | Dark Blue
Regular price R 1,195.00Regular priceUnit price per
Wear them together or apart!
We love a matching set - not only are they trending big time, but they also make getting dress unimaginably easy and they just look so considered and put together.
This set features a laidback fit and look, with metallic accents which adds a touch of luxury.
We have this featured sets in 2 colours: Grey and Camel
Which one will you pick?
Pretty in Peach
As always, we are celebrating Pantone’s colour of the year in our range!
This year’s colour is Peach Fuzz 🍑
Peach Fuzz combines the gentle tones of peach and beige, reflecting a trend towards softer, soothing palettes that inspire relaxation and positivity.
Add Peach Fuzz to your wardrobe!
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Sunflower Kiss Shirt | Peach
Regular price R 950.00Regular priceUnit price per -
To The Point Knit | Peach
Regular price R 850.00Regular priceUnit price per -
Foil Pocket Top | Peach
Regular price R 660.00Regular priceUnit price per -
Got Your Attention Knit | Beige
Regular price R 850.00Regular priceUnit price per -
By Your Side Basic | Beige
Regular price R 520.00Regular priceUnit price per -
Flower Power Drawstring Pants | Beige
Regular price R 1,195.00Regular priceUnit price per
A Pop of Coral
We don’t know about you, but as soon as warmer weather sets in, our nail colours get lighter and our lip colours get brighter… And one of our all-time favourite summer shades is coral!
It feels lively and joyful - to match the energy of the season.
Add some coral to your wardrobe with our NEW Pop of Coral capsule collection.
Restock Alert!
The Got Your Attention Knit was one of our bestsellers in our previous drop.
It’s a shortsleeved knit with a loose stitch - which lends texture and coverage to your summer wardrobe, without too much additional heat.
We’ve sourced some additional stock for you in 2 gorgeous, versatile colours: Beige and Grey
Get yours before it sells out (again)!
BROWSE NEW PANTS
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Whimsical Flower Drawstring Pants | White
Regular price R 1,195.00Regular priceUnit price per -
Italian Senorita Pants | Dark Blue
Regular price R 1,195.00Regular priceUnit price per -
Classic Comfort Pants | Black
Regular price R 850.00Regular priceUnit price per -
Classic Comfort Pants | Brown
Regular price R 850.00Regular priceUnit price per -
Under Clear Skies Drawstring Pants | Beige
Regular price R 1,195.00Regular priceUnit price per -
Classic Comfort Pants | Beige
Regular price R 850.00Regular priceUnit price per -
Under Clear Skies Drawstring Pants | White
Regular price R 1,195.00Regular priceUnit price per -
Dancing On My Own Drawstring Pants | Grey
Regular price R 1,195.00Regular priceUnit price per
Customer Feature: Elmie De Jager
We are so happy with your feedback on our NEW Simply Simi Collection - it has been so, so well-received!
Pictured here is longtime friend of the brand, Elmie De Jäger.
She is enjoying a refreshing g&t at a Saturday braai - wearing the Magic Mix Top and the Classic Comfort Pants.
NEW IN • SUMMER SCARVES
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Soft Whispers Scarf | Aqua
Regular price R 310.00Regular priceUnit price per -
Daisy Flower Scarf | Aqua
Regular price R 320.00Regular priceUnit price per -
Flower Scarf | Blue with Light Grey
Regular price R 320.00Regular priceUnit price per -
Daisy Flower Scarf | Blue
Regular price R 320.00Regular priceUnit price per -
Elegant Essence Scarf | White
Regular price R 320.00Regular priceUnit price per -
Daisy Flower Scarf | Coral
Regular price R 320.00Regular priceUnit price per -
Daisy Flower Scarf | Olive
Regular price R 320.00Regular priceUnit price per -
Daisy Flower Scarf | Beige
Regular price R 320.00Regular priceUnit price per