Warmth doesn't have to come at the cost of style!
As it gets colder, it’s easy to reach for your go-to puffer and wait for winter to pass…
But this season, we’re here to remind you that warmth doesn’t have to come at the cost of style!
Our NEW Winter Collection was thoughtfully curated to keep you cosy and stylish all season long.
What you can expect:
Lots of on-trend animal print, embellished hoodies and knitwear, a big restock of the beloved bon bon cargo pants, the most gorgeous winter coats and jackets, wide-leg pants galore… And more!

RUN WILD KNIT
SWITCHING IT UP WITH A FRESH NEW PRINT 🦓
Leopard has ruled supreme this season, but we decided to mix things up with the lesser-spotted zebra print.
The Run Wild Knit is bold, graphic and definitely a standout.
We were intentional with the colour palette for this style to ensure maximum versatility, making it the perfect addition to your winter wardrobe.
Available in sizes 34 (M) - 40 (1XL)

STUDIO 1983 JACKET
LIGHTWEIGHT LAYERING - WITHOUT THE BULK!
Ever feel like winter jackets can be a bit much? Bulky, stiff and restrictive? Not this one!
The Studio 1983 Jacket is the ideal throw-on winter layer - perfect for both casual and activewear!
With its feather-light feel and sleek, sporty design, it adds just the right amount of coverage - without weighing you down.
We love the cosy addition of the hood, the chunky zip detail and the rounded front corners that subtly soften the minimalist design.
Available in sizes S (32) - 1XL (40)

STUD AND STEADY HOODIE
NOT YOUR REGULAR HOODIE 💎
When you think hoodie, you might picture loungewear, sleepwear… maybe even something you’d never wear beyond the front door.
But as you know, The Hip Shop is all about giving your most comfortable staples a stylish twist - and that’s exactly what we’ve done here!
The Stud and Steady Hoodie is crafted from a viscose/polyester blend, giving it a soft, luxurious feel with a subtle sheen. And for that extra something? Diamanté studs that gently catch the light as you move.
Available in Beige and Taupe
Sizes: L (36), XL (38), 1XL (40)

CAUGHT IN THE RUFFLE KNIT
LIFT YOUR LOOK WITH A STANDOUT GRAPHIC!
Style tip: A bold graphic is one of the easiest ways to instantly pull together an outfit.
If you take a closer look, you’ll notice Annabelle is simply wearing a knit and some comfy black pants… but the animal print detail on the Caught in the Ruffle Knit pulls it all together into a complete, considered outfit - making everyday dressing feel effortless and totally attainable.
The Caught in the Ruffle Knit is available in sizes S (32) – XL (38)
Annabelle has paired it with the Just Feels Right Pants in Black.

HEARTFELT MOMENTS KNIT
CASUAL, BUT NEVER BORING!
Quality basics are the foundation of any wardrobe - the pieces that effortlessly pull a look together… And The Heartfelt Moments Knit is exactly that!
Soft, lightweight, and easy to wear, it features a flattering V-neckline and a silver foil trim for a hint of shimmer.
It’s simple, but with just enough detail to keep things interesting!
Available in sizes S (32) - XL (38)

HALF-TIME COVER-UP
A WOW-WORTHY ADDITION TO YOUR WARDROBE!
Every now and then you come across a piece that just ticks every possible box - and the Half Time Cover Up does exactly that for us!
It pulled our eye immediately when we first saw it, because it’s something fresh and different, without trying too hard.
Designed in a familiar vest silhouette but crafted from an unexpected heavyweight knit, it feels luxuriously soft while offering standout structure.
The emphasised shoulder detail adds shape and strength, subtly elongating your figure for a confident and stylish look.
Available in a one-size, best-suited to sizes: S (32) - L (36)
BROWSE HALF-TIME COVER UP OUTFIT
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Half-Time Cover Up | Beige
Regular price R 750.00Regular priceUnit price per -
Broken Heart Top | Rust
Regular price R 850.00Regular priceUnit price per -
True Love Drawstring Pants | Rust
Regular price R 1,195.00Regular priceUnit price per -
Broken Heart Top | Blue
Regular price R 850.00Regular priceUnit price per

CHASING JOY KNIT + SECOND GLANCE KNIT
WHICH ONE WILL YOU CHOOSE?
Olive green is always one of our bestselling shades - so of course, we had to bring you a few options to love.
Here, Tyler wears the Chasing Joy Knit (left) and the Second Glance Knit (right).
Same colour, slightly different vibe. Which one will you choose?
BROWSE OLIVE KNITS
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Chasing Joy Knit | Olive
Regular price R 790.00Regular priceUnit price per -
Sand & Petals Drawstring Pants | Taupe
Regular price R 1,195.00Regular priceUnit price per -
Second Glance Knit | Olive
Regular price R 980.00Regular priceUnit price per -
Lily Petal Drawstring Pants | Olive
Regular price R 1,195.00Regular priceUnit price per

BON BON CARGO PANTS
SAME (WILDLY POPULAR) PANTS, NEW COLOURS!
We recently added these Bon Bon Cargo Pants to our collection - and they sold out in a heartbeat!
We have since managed to source some additional stock - and (very exciting) we’ve added some new colours to the mix for you as well.
If you’re on the fence, we highly recommend giving these a try - they’re just as comfy as they are stylish (and totally on-trend)!
Available in S (32) - XL (38)

WISH UPON A STAR KNIT
A CONSTELLATION ON YOUR CHEST ✨
The Wish Upon a Star Knit is your statement piece for winter - the ultimate showstopper knit that blends comfort with sparkle!
Crafted from a medium to heavy-weight knit, it features a warm, snug polo neck that offers full coverage for chilly days. The fabric is luxuriously soft with just the right amount of stretch to gently hug your shape while allowing easy movement.
The front panel is adorned with shimmering diamante studs, scattered like stars across a night sky - creating a striking yet still elegant effect.
Available in a free size, best-suited to sizes: S (32) - L (36)

HOLD ME CLOSE KNIT
FOR THE LOVE OF LEOPARD 🙌
The Hold Me Close Knit is a medium-weight knit with a rounded v-neckline and a luxuriously soft skin feel!
We love the all-over animal print - it just livens up any look so beautifully, and you might be surprised how versatile it is.
The fine detailing of the print keeps it subtle enough to layer with ease, making it a go-to for both bold and understated styling.
Available in Blue and Blue and Olive
It’s a free size garment, best-suited to sizes: M (34) -XL (38)

WARM FEELINGS KNIT + LOOK YOUR BEST PANTS
RELAXATION, IN OUTFIT FORM 🧘♀️
There’s just something so calming about this look.
It’s stylish without trying too hard, and the soft colour palette adds to the soothing vibe.
Annabelle is wearing our Warm Feelings Knit, paired with the Look Your Best Pants.
As you know - wide-leg pants are trending, and these pants are a continuation of our love affair for this trend!

STITCH AND SHIMMER KNIT
PART MODERN, PART CLASSIC
The Stitch and Shimmer Knit brings you the best of both worlds - timeless texture with a touch of sparkle.
This lightweight polo neck features a unique front panel with a half-and-half design: one side in a classic knit stitch, the other finished with shimmering sequins.
Available in: Blue and Grey
One-size fit, best suited for sizes S (32) – L (36)

DOWNTOWN STREET JACKET
ZIP UP AND GO ⚡
The Downtown Street Jacket blends everything you love about your favourite zip-up sweater - with elevated details that make it a standout in your everyday wardrobe.
A chunky collar brings cosy warmth and confident style, while the zip-up front ensures a close fit. Finished with statement pockets and a bold hemline, this piece delivers sharp structure and standout appeal.
The Downtown Street Jacket is available in Black, Beige and Camel
CHECK OUT THE FULL COLLECTION HERE 👇
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Wish Upon A Star Knit | Black
Regular price R 980.00Regular priceUnit price per -
Wish Upon A Star Knit | Cream
Regular price R 980.00Regular priceUnit price per -
Bon Bon Cargo Pants | Navy
Regular price R 1,195.00Regular priceUnit price per -
Wish Upon A Star Knit | Grey
Regular price R 980.00Regular priceUnit price per -
Broken Heart Top | Sage
Regular price R 850.00Regular priceUnit price per -
Look Your Best Pants | Sage
Regular price R 1,250.00Regular priceUnit price per -
Warm Feelings Knit | Beige
Regular price R 950.00Regular priceUnit price per -
Half-Time Cover Up | Beige
Regular price R 750.00Regular priceUnit price per -
Broken Heart Top | Rust
Regular price R 850.00Regular priceUnit price per -
True Love Drawstring Pants | Rust
Regular price R 1,195.00Regular priceUnit price per -
Stud & Steady Hoodie | Taupe
Regular price R 1,195.00Regular priceUnit price per -
Stud & Steady Hoodie | Beige
Regular price R 1,195.00Regular priceUnit price per