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A South African Summer ☀️

The festive season is all about gathering with friends and family, slowing down a little and soaking up long days of sunshine.

As the year winds down, many of us start preparing for the holidays - whether you’re packing for a getaway, refreshing your event-ready wardrobe or welcoming your beach favourites back into rotation.

This collection was curated with exactly that in mind. Think bright, breathable sundresses, effortless sets, elevated basics and a few dressier options for those balmy holiday evenings - everything you need to feel beautifully put-together and wonderfully comfy all season long.

SUNSET KISS DRESS

FOR SANDY TOES AND COCKTAILS

Light, airy and effortless - these shirt dresses are a true summer essential!

They’re bright and breezy, easy to pull on over a cozzie and they transition seamlessly from beach days to sundowners and balmy dinners.

This silhouette always performs incredibly well in our range - and we only have 30 units available in each colourway. Don’t miss it!

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SHOP SUNSET KISS DRESS

ROCK & READY LINEN TOP + DAYTIME DELIGHT LINEN SHORTS

WEAR THESE PIECES TOGETHER OR APART!

Does anything say “laid-back summer vibes” quite like a matching set?

Effortless yet put-together, these pieces work beautifully as a set - or worn separately for endless outfit options.

The subtle detailing adds a thoughtful point of interest and the colours feel unique, fresh and perfect for summer.

Take a look at the length of the shorts - they’re just right. Not too short that you feel exposed, but not so long that you feel warm or overwhelmed. The perfect easy-wear length.

Available in Grape and Taupe.

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SHOP THE ROCK & READY LINEN TOP + DAYTIME DELIGHT LINEN SHORTS

SIMI TIE-UP TOP

A FOREVER FAVOURITE - NOW IN NEW PRINTS AND COLOURS!

If you’ve been part of the Hip Shop community for a while, you’ll know the Simi Tie-Up Top well. It’s one of our most-loved classic designs - a piece our customers truly can’t get enough of.

This silhouette is beautifully feminine and flattering, featuring soft flared sleeves and a versatile neckline that can be worn on or off the shoulder.

And now, it’s available in three NEW prints.

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VOGUE VISTA DRESS

ALSO AVAILABLE IN A MAXI-LENGTH VARIATION!

A flowy black dress is one of the most versatile additions to any summer wardrobe.


Dress it down with slops and a beach bag or elevate it with wedges and your favourite statement jewellery.

Simoné is wearing the Vogue Vista Dress - the shorter black silhouette in this range. If you prefer a longer option, it’s also available in a maxi-length variation: The Twirl Dress.

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BREEZY LINEN VEST

THESE VESTS SAVED OUR LADIES IN ITALY DURING THAT EXTREME HEAT!

You know those boiling hot summer days when you wish you could just take everything off? The Breezy Linen Vest is your go-to for exactly that.

It features a linen front panel for breathability and a stretchy cotton back panel for maximum comfort.

Our most recent Italy shopping trip took place in peak summer and this vest was the piece our team reached for on repeat throughout our travels.

The inscription on the chest reads: Perfectly imperfect - a gentle reminder that we’re all perfect in our own way.

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SHOP THE BREEZY LINEN TOP

DAISY DUKE SHORTS

LOOKING FOR LONGER-LENGTH SHORTS THIS SUMMER?

Denim naturally brings a casual, relaxed energy - and because our full-length denims are always such a hit, we’ve introduced a shorts version just in time for warmer days.

Our Daisy Duke Shorts feature a hem-less, raw edge that gives you two fits in one: Roll them down for a longer-length look or roll them up for a shorter, more playful fit.

They’re available in both light and dark denim and pair beautifully with a range of tops in this collection.

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SHOP THE DAISY DUKE SHORTS

JUBILEE DAY DRESS + GYPSY GRACE DRESS + PAISLEY CHIC DRESS

WHICH PRINT WILL YOU PICK?

When something works for you, you might as well get it in different prints and colours - right? It’s the easiest way to guarantee comfort and add variety to your day-to-day look.

Our NEW summer dresses are true warm-weather essentials. They’re effortless to slip on and off and each print brings its own unique energy to your wardrobe.

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JUBILEE DAY DRESS + GYPSY GRACE DRESS + PAISLEY CHIC DRESS

THE SOFTLY LOVE KNIT

A FEMININE KNITTED TEE!

The Softly Love Knit is a beautiful, understated addition to your wardrobe.

It drapes effortlessly off the body and features a gentle cap sleeve that offers a touch of coverage without adding extra warmth.


We love the gold inscription on the bodice - a delicate detail that subtly draws the eye.

Available in Jeans and Pastel Pink.

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SHOP THE SOFTLY LOVE KNIT

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BEAUTIFUL BLOUSES

JEANS + A PRETTY TOP!

Sometimes we absolutely love the pants in our wardrobes - but it’s the top half that lets us down…

This capsule collection is all about elevating your tops and giving your looks a fresh boost!

It features lightweight summer blouses with delicate ruching and frill details that add something truly special.

And just look at the gorgeous colour selection: fresh guava tones, animal print, navy, and more.

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